Should A Aspiring Influencer Friend Cease Using Me for Content?

The Prosecution: One Friend's Perspective

Sometimes she films me while having a meal. It's jarring to spot myself on her social media – it’s like a sudden shock.

A close companion of 10 years, Marielle, labels herself the “creativity monarch”. It can be amusing for a bit, but it weighs on our friendship.

Being highly outgoing, there's a constant urge the need to record everything all the time. When we eat out, her motto is, “The phone eats first,” and snaps pictures with bright lighting, which makes me cringe. It's unpleasant when other people see her posing or filming – I get vicarious awkwardness. Another annoyance is because meals lose their warmth.

She's not quite an online personality yet, but she is trying to be. She creates vlogs about living in our city, her daily routine, and her styling career. Her content is good, credit where it's due, but I prefer not to be dragged into it. Sometimes she films me while I’m eating, or just accompanying her. Later, I appear on her feed afterwards, and it pops up like a surprise: I’ll have no makeup on, making a strange expression or photographed mid-bite. It’s uncomfortable.

Marielle also expects me to film her at inconvenient times. Sometimes I’ll be talking to another person, or we’ll just be spending time in the street. I feel like our friendship has turned into me serving as her unpaid videographer. She has the means to employ someone if she wanted high-quality content. When I brought up my discomfort about this arrangement, she brushed it off. I've been invited to a couple of industry functions, which were appreciated, but that doesn't compensate for all the energy I spend assisting her make content.

I appreciate that Marielle has supported me with my career in design, but I don’t want our friendship to become merely a tally of exchanges. I don't believe she's insincere or inauthentic, but sometimes I feel that if the camera is out, we will begin acting in a way that presents a favorable image for her channel.

She will say, “OK, look happy!” and film me laughing with another. It feels forced. I need her to understand that our decade-long friendship still has limits. I love being with her, but I also desire to enjoy it without being recorded, edited, or shared for an audience. I am not a accessory for her online persona.

The Defence: Marielle

I hope my friend to see that the content we make together can get us an opportunity.

I love creating videos. It's more than a pastime; it’s part of who I am. Producing content and documenting experiences online allows me to express myself and connect with people in new ways.

I don’t see myself as a professional creator yet, but it’s smart to make money from your passions. I admire people on TikTok who execute that aesthetic of informal, self-made content creation.

Creating content is my version of engaging with life: noticing the details, sharing them with an viewership that values the art behind it. It's never my aim to make Beth uneasy. Taking her to industry events was my way of sharing opportunities, giving her a chance to witness exclusive moments that could help her professional path too. That isn't blackmail, it’s just being realistic.

I’d still take her to these events even if she refused to assist me, but I desire her to see what the work we make together can achieve: a foot in the door. I know not all people enjoys being filmed, but sometimes unplanned moments is what makes content authentic. Appearing on video from time to time is part and parcel of being my companion. I would delete anything she requested, but she has never asked yet.

I don't demand anybody to be my private filmmaker, but friends support one another in minor capacities. I thought recording a short video now and then would be enjoyable for her. Creativity flourishes in collaboration, and having Beth around makes projects energetic and pleasurable. I never force her to take part in anything, and I’d never intentionally embarrass her. But creating content jointly sometimes is part of how I record our shared experiences.

I value our friendship profoundly and don’t want making videos to drive a wedge between us. I’m willing to compromise: like asking before recording, and steering clear of shots that might make her uncomfortable.

This is not about power, it’s about sharing my world while still considering hers. Obviously making content is not a substitute for genuine friendship: it’s just part of how I live my life and I desire her to be included in a way that’s agreeable for each of us.

The Jury: Public Sentiment

Is it right for her to stop filming herself and Beth when they are socializing?

Nothing is more excruciating than having a companion point a camera at you. I understand that it’s Marielle’s job, but I wouldn't ask friends come to my work. Maybe she can find like-minded creators to create content with. Given the dark, looming future of technology, human connections are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something as a career, you can’t ask your friends for help every time, even if they have helped previously. If Marielle loves shooting, that doesn't imply everyone around her is content. She must to respect her friend's personal space.
Another reader, 26

Marielle might love making content and showing off her life online, but it’s not for everybody. It was kind she has assisted her friend professionally, but she needs to listen to what her friend desires.
A commenter, 27

It sounds like you value each other, so cling to that and make sure it’s the focus in your friendship. Create some authentic memories, where genuine feelings are stored, not online archives. In fact, celebrities who seem to reveal their worlds actually have more secrecy than it seems.
Sarah, 53

She seems to be not fully engaged nor genuine when she’s with Beth – she’s working. Each appears unsure as to what’s reasonable. The solution is not found in trying to alter one another, but in each setting clear boundaries around what feels acceptable to them and determining if there is an mutually agreeable middle ground.
Barbara, 71

Your Turn to Be the Judge

Consider this question: is Marielle exploiting their bond?

Morgan Robbins
Morgan Robbins

A digital strategist with over a decade of experience in curating premium online resources and tools.