Users will soon have a fresh option that allows them to reduce the volume of AI-made media appearing in their timelines. This move comes as the company disclosed that it presently contains more than 1 bn AI-generated clips.
Pilot Phase and Launch
The new functionality is being tested over the next few weeks before a full-scale release. This development coincides with a rise in AI-generated material, fueled by emerging AI video creators.
The Broader AI Trend
It has been noted that approximately a tenth of the most rapidly expanding video streams on another major platform primarily display content made by AI. A considerable share of this content is deemed mass-produced AI material, a term for poor-quality, factory-style content that is typically nonsensical or surreal.
“We know from our community that many people like content created using AI tools, including AI artwork to science explainers, and we aim to provide users the ability to increase or decrease of that, based on their own choices,” stated a platform representative.
Volume and Proportions
The service shared that there are presently over a billion videos on its network labeled as artificially created. Overall, more than 100 million media items are uploaded to the app every day, making AI-generated material a relatively small percentage of its complete catalog.
Customizing Your Feed
Viewers will be in a position to decrease or raise the level of artificial media they view by using the “manage topic” setting in the platform and choosing “AI-generated content”. Additional categories that can already be adjusted under the tool include current affairs, fashion, cosmetics, and choreography.
Platform Guidelines
TikTok’s rules mandate content makers to identify “realistic” AI-made content, and it prohibits dangerous AI impersonations of well-known individuals or critical incidents. Any realistic AI-generated clip that is unmarked can be taken down under its terms of service.
In addition, the app will from now on attach an “AI-made” tag to content created with its built-in AI features, or identified by an industry-wide initiative for spotting artificial media. This measure is aimed to stop users from trying to circumvent the tagging system.
Educational Initiatives
TikTok is also introducing a two million dollar AI literacy fund for professionals and organizations to produce educational content about responsible artificial intelligence. This project will assist charitable organizations focused on teaching programming and robotics.
Content Safety Approach
The platform has justified its content review process, following controversy over intentions to make redundant a large number of review team members in Britain. TikTok is set to cut a significant number of roles in its user protection team in the UK capital, with labor groups and internet security professionals raising concerns that humans are being replaced by automated systems.
A senior executive stated that people-led review would continue to be important, but automated tools can shield workers by filtering out the most distressing content ahead of it has to be seen by staff. The platform stated a 76% decrease in explicit and harmful content reviewed by safety staff over the last 12 months due to intervention by its automated systems.
“We think that it’s essential to integrate staff and AI to keep the platform safe,” the executive stated. “We’ll have people as part of that process, but we additionally believe it’s very important to reduce exposure to unsafe media as quickly as possible, which is why a lot of the machine support is really helping us operate efficiently.”
